Based on consumer research, Elizabethtown community members, and the Fort Knox Army family, prefer a restaurant that offers a family-friendly environment at a moderate price-point. It's important to both groups that alcoholic beverages be available. They have wide-ranging tastes in cuisine. Many pub-type chain-restaurant options are already available on Ring Road. A new downtown restaurant might be able to incorporate a menu of various international selections with broad appeal.
Consumer desires: Restaurant concept and theme
Based on consumer research, Elizabethtown community members, and the Fort Knox Army family, prefer a restaurant that offers a family-friendly environment at a moderate price-point. It's important to both groups that alcoholic beverages be available. They have wide-ranging tastes in cuisine. Many pub-type chain-restaurant options are already available on Ring Road. A new downtown restaurant might be able to incorporate a menu of various international selections with broad appeal.
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